Get Recognized. Start With This Tip to Improve Your Facebook Practice Page
A more in depth look at our 1st no-brainer tip for improving your practice's Facebook page.
Tip #1: You’ll want to pick a profile picture that will be easy for your fans to recognize as you. This could be anything from a practice logo to a headshot of yourself.
Being recognizable is important to getting found and Liked, not only does it appear on your Facebook page, but it’s also used:
- When you post to your page or someone else’s page
- When you comment or reply to another post
- In Facebook Ads
- In Facebook search results
- In Facebook’s places search results
Choose wisely, this is your chance for a great first impression.
Many practices make costly profile photo mistakes, however you can avoid the most common pitfalls by following these easy guidelines:
- They’re square – There’s no getting around this. The image is 180×180 pixels and Facebook will automatically size it down as needed, so choose a photo that will be best seen as square.
- Make sure it looks good when small – In some places, it can get very small so shrink your prospective image down to make sure it still looks great.
- Use a logo or face – You can’t cram a lot of text or images and make it look good at the small sizes we’re talking about. So keep your profile photo simple and recognizable.
- Avoid using text – Other than your logo, avoid using text. It will simply be unreadable at the small sizes Facebook uses.
Personally I prefer photos of the doctor or doctor and staff over logos. People receive their chiropractic care from people not brands. My two cents.