19 No-Brainer Tips to Improve Your Practice Facebook Page Today
Improve Your Page Today with These 19 Simple Tips:
Add a recognizable profile picture.
Choose an engaging cover photo.
Add a call-to-action (CTA) button to your cover photo.
Fill out your 'About' section with basic information, and add company milestones.
Post photos and videos to your Timeline.
Post other types of content.
Pin important posts to the top of your page.
Monitor and respond to comments on your page.
Promote your page to generate more followers.
Practice Growth Tip.
Practice Growth Tip.
Practice Growth Tip.
Practice Growth Tip.
Experiment with How Often You Post.
Boost important posts.
You'll want to pick a profile picture that will be easy for your potential fans to recognize. This could be anything from a practice logo to a headshot of yourself. Being recognizable is important to getting found and Liked -- especially in Facebook Search. Your profile image is pictured at the top of your Facebook Page and is also the thumbnail image that gets displayed next to all your Facebook Page updates, so choose wisely.
You'll need to pick an attractive cover photo. Since your cover photo takes up the most real estate above the fold on your Facebook Page, make sure you're choosing one that's high quality and engaging to your visitors.
Facebook launched a feature that allows you to add one of seven pre-made call-to-action buttons to your Facebook Page's cover photo. Pages can choose from several options and customize it with a destination URL of their choosing.
This is a great way for you to drive traffic from you Facebook Page back to your website.
Don't forget about one of the most important sections of all: your 'About' section. A preview of it lives on the left-hand side of your page beneath your profile picture, and it's one of the first places people will look when they're scanning your page.
Why photos and videos? Because they're proven to be the most engaging types of content on Facebook! Maximize your Facebook juice right from the start!
While photos and videos are proven to be the most engaging content formats on Facebook, too much of a good thing can be bad for your Facebook Page. So try switching up the type of content you share to increase the chance your audience sees them -- share links to articles, post offers, etc.
When you post new content to your Facebook Page, older posts get pushed farther down your Timeline. But sometimes you may want a specific post to stay at the top of your page for longer -- even after you publish new updates. To solve for this, Facebook offers the ability to "pin" one post at a time to the top of your page. You can use pinned posts as a way to promote things like new offers, upcoming events, or important announcements.
Speaking of monitoring the interactions your fans have with your page, don't forget about comments. You can monitor and respond to comments via the 'Notifications' tab at the very top of your page. While it may not be necessary to respond to every single comment you receive, you should definitely monitor the conversations happening there and aim to interact with your Facebook fans on a regular basis.
Now that you've filled your page with content, it's time to promote the heck out of it. Add social media follow buttons to your website and your emails so it's easy for your patients to find and connect with you on Facebook. Try embedding a Facebook Like Box in your blog. Consider doing a dedicated sent to your patients to alert them that you're on Facebook. Without promotion, it will be much harder for your page to grow.
While people are looking at their smart phones in your office ask them to visit your Facebook Page and “Like” it to receive a daily dose of inspiration.
Keep an iPad at your front desk and remind people when they sign in for their visit to “Like” your practice’s Facebook Page.
Give each person in your practice exact instructions on how to find you on Facebook and Like your practice’s Facebook Page.
Share office updates regularly. Share your local recommended resources (people, places & products) often. Encourage people to Like, Comment and Share your posts with their friends.
Some Facebook experts say you should post just once a day... others say 10 posts a day aren't enough. They all might be right. It depends on your community & audience. To boost engagement, I say post as often as you can. If that means 20 posts a day -- go for it!
The best way to reach the audiences that matter to you with posts promoting your services is by boosting them.
Once you’ve planned your content calendar simply click Boost at the bottom of an existing or new post. This helps you:
- Increase purchases by taking people to your site on link posts
- Reach more people through important posts like new product or service announcements
- Grow your customers by targeting new audiences
Be your own biggest fan.
In order to fully understand the latest trends and fads on Facebook, you have to actually use Facebook outside of your practice’s page. So if you haven't already, it's time to join the rest of the world and create a personal Facebook account. This will allow you to see how fans are seeing your own practice as well as what the competition is doing and how other users are innovating online.
Get your fans off Facebook...
And onto your email list. By giving fans an incentive to subscribe to your email list, you can expand your touch points. Keep your Facebook content upbeat and fun, while saving more targeted marketing for your email campaigns. The results will speak for themselves.
Be easy to find.
Create a vanity URL for your Facebook business page. This makes you more discoverable so that your fans can just go to www.facebook.com/yourbusinessname. Just go to Page Info to update your business page username (URL).
Show off your milestones.
Facebook milestones don't just have to be about relationship updates or graduations. Highlight your practice’s accomplishments, whether it's an anniversary, meeting a fan growth goal or special news. You can create a milestone in the status update box, then fill in information such as date and location. Be sure to add a picture with each one!